Hi, my name is Dan Gerrella – welcome to my blog.
I am a Chartered Public Relations Practitioner and have spent my career working in property and professional services.
I have worked both in-house and in agency and have a deep understanding of the construction and infrastructure sector, working for organisations including developers, funders, consultants and designers. I have developed and delivered communication strategies for a range of international markets and in sectors including energy, logistics, retail, commercial, education and residential.
My current role is with Liz Male Consulting (LMC), an agency that specialises in marketing and communications services for the property and construction sector. Prior to that, I worked at international architecture and urbanism practice Broadway Malyan, with responsibility for setting the APAC marketing plan and leading on the global brand and digital strategy.
In October 2018 my chapter “Asserting expert opinion in an era of fake news” was published in ‘Platinum’, a book published to commemorate 70 years of the Chartered Institute of Public Relations. You can find out more about the project in my blog post here.
I have also co-authored the CIPR’s ‘Crisis Management for Terrorist Related Events Guidance‘, launched in June 2019. Developed in partnership with the UK Government’s Centre for the Protection of National Infrastructure (CPNI), the guide provides best practice communication advice for before, during and after a terror or cyber-related attack occurs. Of particular note is the actions organisations can take to deter a hostile event in the first place (more here).
On this blog I will be sharing my thoughts on PR and communications, with particular reference to working in a B2B environment as well as issues that affect the construction sector. Some of my articles are also featured on Influence, the CIPR’s blogging site.
If you’d like to stay up to date with my posts or get in touch you can follow me via the social media buttons or email me at: firstname.lastname@example.org